Techinfluence SRL is the developer and owner of the platform marketed under the name Amplifame, a cloud-based software application (Software as a Services - Saas) that enables individuals and/or businesses to conduct marketing activities online (referred to as “Amplifame”, “we” “us” or “our”).
This Privacy Policy on Personal Data Processing (referred to as “Privacy Policy”) concerns the personal data processing carried out by Amplifame through its website and Saas Platform (the “Platform”). The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, unless otherwise defined in this Privacy Policy.
Name of the data controller and of the website owner
Techinfluence SRL, a limited liability company having its registered headquarters in Constanţa, Mircea cel Bătrân Street, No. 152BIS, Office No. 6, Room 2, floor 4, Constanța County, registered with the Trade Registry under no. J13/1563/2017, Sole Identification Number RO37613390, is the personal data controller and the owner of the Platform and website accessible at the following web address: https://amplifame.com/.
You are entitled to know the purposes for which we process your personal data and we will inform you prior to processing your personal data for any other purposes than that for which you disclose your personal data to us.
Personal data we process
We will collect the following personal data from you:
- first and last name;
- email address;
- telephone number;
- home address(es);
- city, county and country of residence;
- birth date;
- gender;
- marital status.
Additionally, in order to provide access to the paid campaigns, we shall collect the following personal data from you:
- citizenship;
- place of birth;
- identification data (identity card series and number; identity card issuer; personal identification number);
- contact address;
- banking data (IBAN; bank account holder name; bank name);
- name and role of the legal representative (only for companies).
On top of the above, when you link your Instagram account to Amplifame, we will also collect the following personal data (note that the items marked with “ * ” are publicly available):
- *Instagram username;
- *Instagram name;
- *follows;
- *followers;
- *posts count;
- *avatar;
- *biography;
- *website;
- *Facebook account id;
- *Instagram account id;
- access token;
- media content (images and videos);
- analytics data for media content:
- reach;
- impressions;
- engagement;
- audience country, city and age range;
- saved;
- views;
- shares;
- *likes;
- *comments;
- exit and completion.
How we collect your personal data
We collect the personal data you provide to us voluntarily (in the registration form and subsequent forms in the Platform), as well as information and data available from public sources. Please be advised that you are free to decide whether or not to provide us with such personal data and there is no adverse effect for you. However, it is not possible to provide you with access to the Platform, either partially or fully, in the absence of certain categories of data necessary for this process.
The purposes and the legal grounds of processing
We collect your personal data for the purpose of providing the services and performing the agreement concluded with you with respect to our Platform. We also process your personal data for the purposes of registering on the Platform, for the optimal functioning of the Platform, for contacting you (e.g., in case of a security incident), for combating and preventing any kind of fraud related to the Platform, for dealing with complaints and claims related to the Platform, for complying with the provisions of accounting and tax legislation (including those related to tax on the income generated), and for ascertaining, enforcing and defending Amplifame’s rights and interests.
The legal grounds for the processing of personal data are:
- the performance of a contract, by accepting the Terms and Conditions and registering on the Platform;
- the legitimate interest of Amplifame, namely the optimal provision of the Platform, the prevention and fight against fraud, the settlement of any complaints or claims related to the Platform, the ascertainment, enforcement and defence of Amplifame's rights and interests;
- complying with legal obligations under, amongst others, accounting and tax legislation;
- your consent to registration on the Platform.
Retention period
We will retain personal data for the period necessary to fulfil the purposes mentioned above, except where legal provisions require us to store data for a longer period.
Personal data processed in relation to your user accounts for the Platform shall be generally processed for the duration necessary for us to provide you with access to the Platform, but no longer than the termination of the agreement between you and Amplifame. There may be exceptions to this, such as
- We shall delete your personal data when it is no longer necessary for the purposes for which they have been collected or when you withdraw your consent (if the processing of your data is based on consent), provided that we are not legally required or otherwise permitted to continue to hold such data. We may retain your personal data for an additional period, in case their immediate deletion would require us to overwrite our automated disaster recovery and backup systems.
Third parties
As a rule, we do not share with or transfer your personal data to third parties. However, if the disclosure or transfer of your personal data is required or if we are obliged by law, we shall inform you in the shortest possible time with regard to such transfer, unless the applicable law prevents us from sending such notification. If we disclose or transfer your personal data to third parties, we shall do so according to the applicable laws and take the necessary measures reasonably available to us to ensure their integrity and protection.
For the processing of personal data, we may use data processors, e.g., providers of IT solutions necessary for business management, including financial accounting solutions, providers of contact management solutions or conference organisers. We shall conclude agreements for the processing of personal data with all data processors, which will include adequate clauses to ensure that data processors undertake obligations to process personal data (including to delete it) in full accordance with applicable laws and which provide an adequate level of protection to your personal data.
We also use third party service providers, which may collect personal data from you, such as:
- Google Ireland Limited, an Irish company registered in Gordon House, Barrow Street, Dublin 4, Ireland, whose privacy policy is available here;
- Meta Platforms Ireland Limited, an Irish company registered in 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, whose privacy policy is available here.
Please note that your personal data will not be transferred outside the European Economic Area without your consent or without the implementation of appropriate additional safeguards as required by law.
Security of personal data
We will take all necessary organisational and technical measures in order to ensure the security, integrity and confidentiality of your personal data.
If we find an incident with respect to the security of personal data that poses a risk to your rights and freedoms, we will notify the National Supervisory Authority for Personal Data Processing (“ANSPDCP”) within 72 hours. You will also be personally informed about the security incident if it is likely to pose a high risk to your rights and freedoms.
Cookies
This Privacy Policy also explains what cookies are and how we use them. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies, and how that information is used.
What are cookies?
Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. Cookies are used to remember your preferences, help you navigate between pages more efficiently, and generally improve your browsing experience.
How do we use cookies?
This Service does not use these “cookies” explicitly. However, the app may use third-party code and libraries that use “cookies” to collect information and improve their services.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table below. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Platform, though your access to some functionality and areas of our Platform may be restricted.
Miscellaneous
The Platform may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the privacy policies of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
The Platform does not address anyone under the age of 14. We do not knowingly collect personal data from children under 14 years of age. In the case we discover that a child under 14 has provided us with personal data, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us so that we will be able to take necessary actions.
Your rights
Please be informed that if you have expressed your consent to the processing activities, you may withdraw this consent at any time with future effects. Such withdrawal will not affect the lawfulness of the processing performed prior to the withdrawal of the consent. As a general rule, in cases where you withdraw your consent, we will no longer allow the processing of your personal data and will take appropriate action to delete any records with your personal data. However, if the processing could be based on other legitimate grounds under the applicable legal provisions, we will proceed with that processing and inform you accordingly.
You have the following rights to process your personal data:
- The right of access to personal data. You have the right to request access to your personal data processed by us.
- The right to rectification. You have the right to obtain from us the rectification of your incorrect, incomplete or outdated personal data. Depending on the purpose of the processing, you may fill in incomplete personal data, including by means of an additional statement.
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Right to erasure (“the right to be forgotten”).
You have the right to ask us to delete your personal data. Personal data whose retention is in
accordance with the legal provisions cannot be deleted.
To request deletion of your account please email us at contact@amplifame.com - The right to restriction of processing. In the circumstances provided by law, you may request the restriction of the processing of your personal data.
- The right to data portability. You may request us to transfer to you or to another data controller a copy of your personal data that the Amplifame processes about you.
- The right to object to the processing of your personal data. You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us, and consequently, we can no longer process your personal data. If you have a right to object and you exercise this right, your personal data will no longer be processed for such purposes by us. Exercising this right will not incur any costs.
Exercise your rights
If you have any questions regarding the processing of your personal data or if you wish to make any request to us and exercise any of your rights with respect to the processing of personal data, please contact us at: contact@amplifame.com.
Each request will be reviewed as soon as possible but no later than one month.
If you believe that we have not resolved all of your requests or are dissatisfied with our responses, you may file a complaint against us with the ANSPDCP. The supervisory authority will inform you about the state of the complaint and the complaint within a reasonable time. You may also refer to the competent courts of law.
In the event we decide to amend this Privacy Policy, we will publish the new version on our website and in our iOS and Android application, which will supersede the current version. Any change to the information contained in this Privacy Policy will be brought to your attention. No change to the Privacy Policy will affect the rights conferred by the law.
This policy is effective as of 2023-04-20.
Thank you for trusting us with your personal data and for finding the necessary time to read our Privacy Policy. Please feel free to contact us if you have any questions related to our processing of your personal data.